| Description |
x, 310 pages : illustrations ; 24 cm |
| Series |
Market research in practice series |
|
Market research in practice series.
|
| Summary |
"Topical and up-to-date, Business to Business Market Research contains the very latest thinking on research techniques, the use of market research and global activity. Ruth McNeil encourages readers to learn from the experience of others, develop core skills and apply market research effectively."--BOOK JACKET |
| Notes |
Published in association with the Market Research Society |
| Bibliography |
Includes bibliographical references (pages 299-301) and index |
| Subject |
Industrial marketing -- Research.
|
| Author |
Market Research Society.
|
| LC no. |
2005620714 |
| ISBN |
0749443642 (paperback) |
|
9780749443641 |
|
