Limit search to available items
Book Cover
E-book
Author Page, Gillian.

Title Journal Publishing (2nd Edition)
Edition Second edition
Published Cambridge, GBR : Cambridge University Press, 1997
Online access available from:
Cambridge Core    View Resource Record  

Copies

Description 1 online resource (421 pages)
Contents Cover; Half-title; Title; Copyright; Contents; List of figures; List of tables ; Preface ; 1 Introduction to journals ; What is a journal?; Why publish journals?; Authors; Marketing journals; The variety of journals; Abstracts journals; Newsletters; Other types of journal; Offprints and preprints; Journal publishing and developing countries; The future for journals; 2 Editing ; Introduction; The publisher's editor; Looking after a journal; Acquiring existing journals and starting new ones; Content of journals
4 Marketing Introduction; Market research; What makes a journal saleable?; Who buys journals?; Library budgets; Individuals; Bulk purchase; How journals are bought: the role of the subscription agent; Promoting j ournals; What information do potential subscribers need?; Title, and subtitle (if any); Special features; Scope and contents; The editor and editorial board; Contents list; Coverage by abstracting and indexing services; Price and frequency; Bibliographical details; Order information; Special offers; Back volumes; Order forms; Promotion plans; Publicity budgets
Composition/page make-upThe database approach; Camera-ready typescript; Procedures; Instructions for authors preparing CRT; Some practical aspects; Typesetting from 'papers' in machine-readable form; Advantages and disadvantages; Standardisation and practical issues; Using TeX; Computer viruses; Desktop publishing; Using DTP; Equipment; Illustrations; Introduction; Line drawings (artwork); Half-tones; Instructions to authors; General; For submission on disk; Handling proofs; Title pages and indexes; Printing; General technical trends; Impact printing; Non-impact printing processes
Special issues and supplementsLanguage; The journal editor; Refereeing or peer review; Acceptance & rejection; Editorials, book reviews, etc.; Editorial boards; Editorial office procedures; Style manuals, instructions to authors, notes for typists; Copy-editing; Editorial costs; 3 Production ; Introduction; Design and format; General strategy; The range and capacity of formats; The choice of format; Cover; Text; The decision process; Typesetting; Input; Inserting typographic instructions, generic codes; General practice; Typesetting systems; Hyphenation and justification
The print-runPaper; Buying paper; Calculating the amount of paper required; Ordering paper; Opacity; Permanent papers; Binding; The range of bindings; Imposition; Dealing with suppliers; Terms; Points to consider before placing an order for typesetting; Points to include in an order for typesetting; Points to consider before placing printing and binding orders; Points to include in orders for printing and binding; Offprints; Printing; Binding; A low cost approach; Management and despatch; Supplements; Scheduling; Two systems: batch and copy-bank; Monitoring costs and quality
Notes Direct mail
Print version record
Form Electronic book
Author Campbell, Robert.
Meadows, Jack
ISBN 0511549741
9780511549748