| Description |
1 online resource (xx, 244 pages) : illustrations |
| Series |
World Bank e-Library.
|
| Contents |
Module 1. The value-added of development communication : What communication? ; The value-added of development communication in programs and projects ; Ten key issues about (development) communication -- Understanding the scope and uses of development communication -- The operational framework of the development communication division -- Module 2. Reflections on the theory and practice of development communication : Setting common ground on key terminology ; Development and communication: an overview ; A different take on development communication applications ; Combining theory with practice: the multitrack model -- Module 3. Development communication methodological framework and applications : Principles and methodology fundamentals of the four-phase framework ; Phase 1. Communication-based assessment ; Communication-based assessment toolbox ; Phase 2. Communication strategy design ; Communication strategy design toolbox ; Phase 3. Implementing the communication program ; Communication toolbox for implementation ; Phase 4. Communication for monitoring and evaluation ; Communication toolbox for monitoring and evaluation -- Module 4. Development communication services and operations at the World Bank : Introduction: Development communication services and experiences at the World Bank ; Part I. DevComm scope and service lines : The development communication division scope and service lines ; Part II. The world of practice: some experiences : Development communication to fight poverty through poverty reduction strategy papers ; Community radio: supporting local voices through the airwaves ; Disability and development: what role for communication? ; How a multilateral institution builds capacity in strategic communication ; Assessing the impact of development communication -- Appendix : The Rome consensus |
| Summary |
The Development Communication Sourcebook illustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English |
|
Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Communication in economic development.
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economic development.
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POLITICAL SCIENCE -- Public Policy -- Economic Policy.
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BUSINESS & ECONOMICS -- Government & Business.
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BUSINESS & ECONOMICS -- Development -- Economic Development.
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BUSINESS & ECONOMICS -- Development -- Business Development.
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BUSINESS & ECONOMICS -- Structural Adjustment.
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BUSINESS & ECONOMICS -- Development -- General.
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Politique de la communication.
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Communication in economic development
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Comunicação.
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Comunicação (desenvolvimento econômico)
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| Form |
Electronic book
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| Author |
World Bank.
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| LC no. |
2008016703 |
| ISBN |
9780821375235 |
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0821375237 |
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1281744662 |
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9781281744661 |
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9786611744663 |
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6611744665 |
|
