Title Costly moves : a strong brand, Dentonic loses it's power / Shahnaz Mohammad ali Meghani

Published [Bingley] : Emerald Group Publishing Limited, [2014]

Online access available from: Emerald Emerging Markets    View Resource Record

Copies

Description 1 online resource (11 pages) : illustrations (some color) Notes Published also as volume 4, numbers 5, 2014 of Emerald emerging markets case studies File Type Text (Electronic book) Notes Title from ebook title screen (viewed nov 11, 2014) Subject Branding (Marketing) -- Case studies Genre/Form Case studies. Form Electronic book

OTHER TI Emerald emerging markets case studies

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