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Author Mehrotra, Sonia, author

Title Robert Bosch Engineering, India : prospecting a smart future / Sonia Mehrotra (Center of Excellence for Case Development, Prin. L.N. Welingkar Institute of Management Development and Research, Bangalore, India), Uday Salunkhe (Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai, India), Anil Rao Paila (Prin. L.N. Welingkar Institute of Management Development and Research, Bangalore, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (5 pages) : 26 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 2
Summary Robert Bosch Engineering and Business Solutions (hereafter referred as RBEI) had been chosen by the Management of Bosch in India to engage in the Government of India (GoI) Smart City Business Opportunity. Dhiraj Wali, Vice President RBEI and the present head of RBEI Smart City Projects (RBEI/SCP) over the past few years had been prospecting the non-Bosch clients especially the GoI clients for RBEI. He understood the implications of this big-ticket business opportunity for RBEI. At the same time, he was worried about the complications involved in such large projects, how should RBEI position itself to make the most of this significant business opportunity?
Notes The dynamics and internal challenges of an established captive division of a multinational (id est Bosch) venturing into business transactions with non-captive (id est non-Bosch) especially government sector clients. The new business opportunities facing a multinational in emerging markets such as India. Understanding the GoI Smart City Mission and its big-ticket business opportunity. To show how the captive units of MNC evolve over the years of operation leveraging, the competencies gained to succeed in the marketplace. The reasons for this range from internal needs to increase the gains from the past investments to exploiting the external business prospects available resulting in both new opportunities for specialization and customers
Teaching Notes are available for educators only. Please contact your library to gain login details
Includes index
Bibliography Includes index and bibliographical references
Audience This case can be used in undergraduate, graduate and executive education courses in international business, strategy management and strategies in emerging markets. Further, the case may also be useful to teach sub-topics such as fit between external opportunities and internal strengths (resources and capabilities) and new business model challenges
Subject International business enterprises -- India
Strategic planning -- India
Public administration -- India
Business & Economics -- International -- General.
International business.
Genre/Form Case studies.
Form Electronic book
Author Salunkhe, Uday, author
Rao Paila, Anil, author