Limit search to available items
Book Cover
Author Maynard, Herman Bryant, 1946-

Title The fourth wave : business in the 21st century / Herman Bryant Maynard, Susan E. Mehrtens
Published San Francisco : Berrett-Koehler Publishers, [1996]
Online access available from:
Safari O'Reilly books online    View Resource Record  


Description 1 online resource : illustrations
Contents Hallmarks of a changing world -- Emergence of the Fourth Wave -- A new role for business: global stewardship -- Corporate wealth redefined -- Evolving forms of corporate structure -- The corporation as community -- Ecology and economics: toward a common cause -- Use of appropriate technology -- Leadership in the era of biopolitics -- Business in the twenty-first century
Summary Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change. The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Business cycles.
Business forecasting.
Twenty-first century -- Forecasts.
Genre/Form Forecasts.
Form Electronic book
Author Mehrtens, Susan E., 1945-
ISBN 1283435373
1609941322 (electronic bk.)
1609946022 (electronic bk.)
9781609941321 (electronic bk.)
9781609946029 (electronic bk.)
Other Titles 4th wave