Title Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta

Published Cambridge, Mass. : Marketing Science Institute, 1998

Copies

Location	Call no.	Vol.	Availability
MELB	658.8464 Jed/Maa		AVAILABLE

Description 44 pages ; 28 cm Series Report ; no. 98-132 Report (Marketing Science Institute) ; no.98-132 Notes "December 1998" "Technical Working Paper" Subject Advertising -- Management. Marketing -- Management. Sales promotion -- Management. Author Gupta, Sunil, 1958- Mela, Carl F. Marketing Science Institute. LC no. 00002007

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