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Book Cover
Streaming video
Author Mendelson, Avner, (President and CEO of Bank Leumi USA) Speaker.

Title Positioning a mid-size overseas bank to do business in the USA / Avner Mendelson
Published London : Henry Stewart Talks, 2016
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (61 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary Avner Mendelson, President and CEO of Bank Leumi USA, discusses positioning his bank to do business in the USA. He describes its scale, the business it does, the segments it targets, the business it no longer does, its operations and profitability. At the centre of its strategy is "relationship banking" and the opportunity to "cross-sell." He describes his "ideal customer" and how the bank pursues new business, as well as the regulatory environment for mid-size banks created in the post-great recession environment
Notes HST project interview
Title from title frames
Videorecording with sound
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Bank le'umi le-Yiśra'el
Bank management -- United States.
Banks and banking -- United States.
Relationship banking.
Form Streaming video