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E-book
Author Meng, Juan, active 2013, author

Title Revisiting image-restoration strategies : an integrated case study of three athlete sex scandals in sports news / Juan Meng, Po-Lin Pan
Published London : Human Kinetics, Inc., 2013
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary A limited number of studies have examined the effectiveness of apology techniques in image restoration of athletes involved in sex scandals. This case study used Benoit's (1995) image-restoration strategies to examine the apology techniques 3 athletes used to negotiate their sex scandals and attempted to encourage further discussion of these techniques. Three athletes' sex scandals were comparatively analyzed, including those of golfer Tiger Woods, National Football League quarterback Ben Roethlisberger, and the National Basketball Association's Kobe Bryant. This case study integrated the apology statements made by each athlete and examined sports-news coverage of the scandals from The New York Times, USA Today, and The Washington Post. This case study offers important insights on how these athletes restored their images and handled the crises surrounded their sex scandals
Notes Originally published in Meng, J., & Pan, P. (2013). Revisiting image-restoration strategies: An integrated case study of three athlete sex scandals in sports news. International Journal of Sport Communication, 6(1), 87-100. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Benoit, William L.
Woods, Tiger.
Roethlisberger, Ben, 1982-
Bryant, Kobe, 1978-
National Football League.
National Basketball Association.
New York Times Company.
USA Today (Firm)
Washington Post Company.
Professional athletes -- Public opinion.
Sex scandals.
Form Electronic book
Author Pan, Po-Lin, author
ISBN 9781526437587 (ebook)