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Author Capitello, Roberta, author.

Title The wine value chain in China : global dynamics, marketing and communication in the contemporary Chinese wine market / Roberta Capitello ; edited by Steve Charters, David Menival
Published Oxford : Chandos Publishing, 2016
Online access available from:
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Description 1 online resource
Contents <P><b>Part 1 The context</b> 1. Some fundamental facts about the wine market in China Lishi Zeng and Gergely Szolnoki 2. The legal environment of the Chinese wine market David Menival</p> <p><b>Part 2 Consumers</b> 3. Gift culture in China: Consequences for the fine wine sector Vera Seidemann, Glyn Atwal and Klaus Heine 4. Young Chinese consumers' wine socialisation, current wine behaviour and perceptions of wine Joanna Fountain and Zhu Mingfang 5. Store image perception of retail outlets for wine in China Armando Maria Corsi, Justin Cohen and Larry Lockshin 6. Wine consumption in China: Regional differences in territorial brand perceptions David Menival and Huai Yuan Han 7. Wine purchasing behaviour in China Hongbo Liu and Breda McCarthy</p> <p><b>Part 3 Markets and Distribution</b> 8. David versus Goliath: Market Entry Strategies of small and medium sized wine estates Jon Hanf and Peter Winter 9. The Chinese wine market -- An analysis of wine distribution channels in a highly competitive market Tatiana Bouzdine-Chameeva, Jon H. Hanf and Wenxiao Zhang 10. Relationship Quality between Portuguese Wine producers and Chinese distributors: insight and recommendations Sandra Maria Correia Loureiro and Namércio Cunha 11. Rough Seas Ahead: Quality Concerns for China-Bound Wine Shipments Tom Atkin and Susan Cholette</p> <p><b>Part 4 China in the wider world of wine</b> 12. Chinese foreign investment in wine production: a comparative study of the Bordeaux region in France and Western Australia Louise Curran and Michael Thorpe 13. Wine as a dimension of city image: preferences of Chinese tourists for an old world wine destination Roberta Capitello, Lara Agnoli, Steve Charters and Diego Begalli</p> <p><b>Part 5 Final reflections</b> 14. Practice viewpoint: The Chinese way Bianca Mazzinghi 15. Twenty years of wine in China Prof. Fang</p>
Notes CIP data; item not viewed
Subject Wine industry -- China
Wine industry.
Form Electronic book
Author Charters, Stephen, editor.
Menival, David, editor.
ISBN 0081007604