| Description |
1 online resource (1 online resource) : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
Gillette, a world leader in consumer-packaged goods, exercises a global strategy approach, integrating all aspects of its business: its suppliers, manufacturing sites, marketing, and after sale-services and support. As of the first decade of the 21st century, 70 percent of its sales, 72 percent of its profits, and 80 percent of its employees are outside the USA. Gillette assesses every product or service from the perspective of both domestic and international market standards. It had met world standards long before it entered world markets, and is a world class company even in local markets. It understands local and cultural differences and adjusts products and service accordingly |
| Notes |
Originally Published in: Menipaz, E., & Menipaz, A. (2011). Opening Case: Gillette: Global Strategy and Regional Derivatives. In International business: theory and practice (pages 544-546). London: SAGE Publications Ltd. Print. ISBN: 9781412903493 |
|
Online resource; title from home page (viewed on April 11, 2016) |
| Subject |
Gillette Company.
|
| SUBJECT |
Gillette Company fast |
| Subject |
Business planning -- Case studies
|
|
International business enterprises -- Case studies
|
|
Business planning
|
|
International business enterprises
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Menipaz, Amit, author
|
| ISBN |
9781473928077 |
|
1473928079 |
|
