| Description |
xxii, 174 pages ; 23 cm |
| Contents |
Introduction -- Defining public health entrepreneurial business planning -- The parts of a public health business plan -- Definition of plan -- Industry analysis -- Demonstration of need and target market -- Competitors and partners -- Marketing -- Project operations -- Evaluation -- Risks, exit plan, and sustainability -- Financial planning -- The feasibility plan -- Sustaining success in South Carolina: one team's experience -- Creating your public health business plan |
| Summary |
"Based on the curriculum of the Management Academy for Public Health offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill, Public Health Business Planning offers practical, step-by-step guidance for creating business plans that address the unique challenges of public health programs. The chapters thoroughly cover each part of a business plan (marketing, operations, budgeting, etc.) in a user-friendly style that is appealing to students and practicing public health managers alike."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business planning.
|
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Community health services -- Planning.
|
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Health planning.
|
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Public health administration.
|
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Community Health Planning.
|
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Public Health Administration -- economics.
|
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Marketing of Health Services.
|
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Models, Organizational.
|
| SUBJECT |
United States. https://id.nlm.nih.gov/mesh/D014481 |
|
United States. https://id.nlm.nih.gov/mesh/D014481 |
| Author |
Menkens, Anne J.
|
|
Santos, Pamela.
|
| LC no. |
2007050235 |
| ISBN |
0763746215 |
|
9780763746216 |
|
