Description |
xxii, 174 pages ; 23 cm |
Contents |
Introduction -- Defining public health entrepreneurial business planning -- The parts of a public health business plan -- Definition of plan -- Industry analysis -- Demonstration of need and target market -- Competitors and partners -- Marketing -- Project operations -- Evaluation -- Risks, exit plan, and sustainability -- Financial planning -- The feasibility plan -- Sustaining success in South Carolina: one team's experience -- Creating your public health business plan |
Summary |
"Based on the curriculum of the Management Academy for Public Health offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill, Public Health Business Planning offers practical, step-by-step guidance for creating business plans that address the unique challenges of public health programs. The chapters thoroughly cover each part of a business plan (marketing, operations, budgeting, etc.) in a user-friendly style that is appealing to students and practicing public health managers alike."--BOOK JACKET |
Notes |
Includes index |
Bibliography |
Includes bibliographical references and index |
Subject |
Business planning.
|
|
Community health services -- Planning.
|
|
Health planning.
|
|
Public health administration.
|
|
Community Health Planning.
|
|
Public Health Administration -- economics.
|
|
Marketing of Health Services.
|
|
Models, Organizational.
|
SUBJECT |
United States. https://id.nlm.nih.gov/mesh/D014481 |
|
United States. https://id.nlm.nih.gov/mesh/D014481 |
Author |
Menkens, Anne J.
|
|
Santos, Pamela.
|
LC no. |
2007050235 |
ISBN |
0763746215 |
|
9780763746216 |
|