Title Corporate reputation and responsibility tracking, and disaster recovery / Sandra Macleod, Nigel Middlemiss

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 streaming video file (40 min.) : digital, mono, SWF file, sound, color Series Improving the customer experience : satisfaction, perceived value and loyalty Henry Stewart talks. Marketing & management collection. Improving the customer experience Contents The importance of reputation -- Frameworks and tools for reputation tracking -- Evaluating reputation in the media, in CGM (Citizen-Generated Media) and among stakeholders -- Tracking and reporting on corporate responsibility -- Disaster recovery -- Creating an integrated and holistic perspective -- The way forward Notes Animated audio-visual presentations with synchronized narration Title from title frames Subject Consumer behavior. Consumer satisfaction. Consumers' preferences. Customer loyalty. Consumer Behavior Consumer behavior. Consumer satisfaction. Consumers' preferences. Customer loyalty. Form Streaming video Author Middlemiss, N. M. G. (Nigel M. G.) (Knowledge Director, Echo Research, UK)

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