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Book Cover
Book
Author Rabolt, Nancy J.

Title Concepts and cases in retail and merchandise management / Nancy J. Rabolt, Judy K. Miler
Edition Second edition
Published New York : Fairchild Books, [2009]
©2009

Copies

Location Call no. Vol. Availability
 MELB  658.87 Rab/Cac 2009  UNAVAILABLE C19
 MELB  658.87 Rab/Cac 2009  UNAVAILABLE C19
 WATERFT BUSINESS  658.87 Rab/Cac 2009  AVAILABLE
 WATERFT BUSINESS  658.87 Rab/Cac 2009  AVAILABLE
Description xlix, 442 pages : illustrations ; 24 cm
Contents Sample case study -- Case study analysis form -- Case summaries -- 1. Merchandise management, roles, and responsibilities -- 2. Retailing formats and structures -- 3. Merchandise/store positioning -- 4. Merchandise characteristics -- 5. Merchandise planning, buying, control, and profitability -- 6. Sourcing -- 7. Retailer/vendor relationships -- 8. Sales promotion, advertising, and visual merchandising -- 9. Personal selling and customer relations -- 10. Entrepreneurship and small business ownership -- 11. Ethics and legal behavior in merchandise management -- Glossary of key terms
Bibliography Includes bibliographical references and index
Subject Merchandising -- Case studies.
Merchandising -- Textbooks.
Retail trade -- Management -- Case studies.
Retail trade -- Management -- Textbooks.
Genre/Form Case studies.
Textbooks.
Author Miler, Judy K.
LC no. 2008923810
ISBN 1563676001
9781563676000
Other Titles Retail and merchandise management