| Description |
1 online resource (458 pages) |
| Summary |
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors' manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources |
| Notes |
Copyright © Routledge 2018 2018 |
| Issuing Body |
Made available through: Safari, an O'Reilly Media Company |
| Notes |
Online resource; Title from title page (viewed May 1, 2018) |
| Subject |
Mass media -- Management
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Podcasting.
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Radio broadcasting.
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Radio stations.
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Radio.
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Streaming technology (Telecommunications)
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Podcasting -- Handbooks, manuals, etc
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Radio
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Webcasts as Topic
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radio stations.
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Mass media -- Management
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Podcasting
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Radio broadcasting
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Radio stations
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Radio
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Streaming technology (Telecommunications)
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| Genre/Form |
e-books.
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handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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Livres numériques.
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| Form |
Electronic book
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| Author |
Mims, Bruce, author
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Safari, an O'Reilly Media Company
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