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Author Miu Yee, Cathy Leung, author

Title The growing pressures on Groupon's once-successful daily deal business / Cathy Leung Miu Yee (The University of Hong Kong)
Published Bingley, U.K. : Emerald Group Publishing Limited, 2015
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (13 pages) : 16 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 5, issue 6
Summary Groupon is the world's largest daily-deal Web site and a pioneer in the group-buying industry. The major feature of the company's business model is that merchants use Groupon as a platform to offer coupons with a discounted price, and the coupon buyers can then redeem these coupons. Groupon has done business in over 50 countries and, by 2012, had over 39.5 million subscribers received its daily news. It had a 59.1 per cent share of the daily-deals market in 2013. Groupon is a publicly listed company on the NASDAQ in the USA, trading under the ticker symbol of "GPRN"
Notes The students' business knowledge and skills will be sharpened by working through this case, and students will be challenged to identify solutions to the marketing concerns: specifically, how the driving approach of its daily-deal business model enabled the company to adopt a growth strategy that will confront the difficulties of the emergent 'golden age' of the daily-deal industry in the twenty-first century. In addition, it will also be of help to the students to take the active roles of thinker, analyst, evaluator, decision-maker and implementer to evaluate the continuing changes in a competitive environment and consider how Groupon can seize available opportunities to predict future performance by comparing data from 2008 and 2012
Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes
Bibliography Includes index and bibliographical references
Audience Associated degree, undergraduate and graduate students as well as executives from profit-making organizations
Subject Groupon (Firm)
Coupons (Retail trade) -- Purchasing
Internet advertising
Business & Economics -- Marketing -- General.
Sales & marketing management.
Genre/Form Case studies.
Form Electronic book