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Author Mjos, Ole J., 1970-

Title Media globalization and the Discovery Channel networks / Ole J. Mjos
Published New York : Routledge, 2009
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Description 1 online resource
Series Routledge advances in internationalizing media studies ; 4
Routledge advances in internationalizing media studies ; 4
Contents Media globalization and televisual culture -- The rise of Discovery : 'the world's number one non-fiction media company' -- Discovery the brand : image, reputation, promise -- The globalization of factual entertainment -- Discovery's localization strategies -- Global resonance : television programing for the world -- Negotiating the global and the national through televisual culture -- The duality of globalization in Discovery
Summary Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences
Notes Title from PDF title page (viewed Oct. 1, 2009)
Bibliography Includes bibliographical references and index
Subject Discovery Channel (Firm)
Television and globalization.
Form Electronic book
ISBN 0203872940 (electronic bk.)
041599246X (hbk.)
9780203872949 (electronic bk.)
9780415992466 (hbk.)