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Authors (Last name first) (1-4 of 4)
Mohr, Jakki J.
1
2007
2007 AMA Educators' proceedings 2007 : enhancing knowledge development in marketing
American Marketing Association.
Chicago, Ill. : American Marketing Association, 2007
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WATERFT BUSINESS
658.800175 Tam/Epe 2007
AVAILABLE
2
2008
2008 AMA Educators' proceedings : enhancing knowledge development in marketing
American Marketing Association.
Chicago, Ill. : American Marketing Association, 2008
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WATERFT BUSINESS
658.800175 Tam/Epe
2008
AVAILABLE
3
2005
Marketing of high technology products and innovations
Mohr, Jakki J.
Second edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2005]
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MELB
658.802 Moh/Moh 2005
AVAILABLE
4
2010
Marketing of high-technology products and innovations
Mohr, Jakki J.
Third edition
Upper Saddle River, NJ : Prentice Hall,, [2010]
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MELB
658.802 Moh/Moh 2010
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