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Author Montez de Oca, Jeffrey.

Title Discipline and indulgence : college football, media, and the American way of life during the cold war / Jeffrey Montez de Oca
Published New Brunswick, New Jersey : Rutgers University Press, [2013]
Online access available from:
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Description 1 online resource (x, 174 pages) : illustrations
Series Critical issues in sport and society
Critical issues in sport and society.
Contents Acknowledgments; 1 Introduction; 2 Fortifying the City upon a Hill; 3 Duck Walking the Couch Potato; 4 The Best Seat in the Ballpark; 5 Fordism in the Airwaves; 6 From Neighborhood to Nation; 7 Conclusion; Appendix: Note on Methodology; Notes; References; Index; About the Author
Summary Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror. </div
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Cold War -- Influence.
Cold War -- Social aspects -- United States.
College sports -- United States -- History -- 20th century.
Football -- Social aspects -- United States -- History -- 20th century.
Football -- United States -- History -- 20th century.
Mass media and sports -- United States -- History -- 20th century.
Genre/Form History.
Form Electronic book
ISBN 0813561280 (electronic bk.)
1299953204 (electronic bk.)
1461944759 (electronic bk.)
9780813561288 (electronic bk.)
9781299953208 (electronic bk.)
9781461944751 (electronic bk.)