| Description |
1 online resource (214 pages) |
| Contents |
Cover; Half Title; Title; Copyright; Contents; Notes on Contributors; List of Figures; Introduction; Part 1 Approaches to the Book Cover; 1 The Paperback Evolution: Tauchnitz, Albatross and Penguin; 2 How Books Are Positioned in the Market: Reading the Cover; 3 Relocating Liverpool in the 1990s: Through the Covers of Regional Saga Fiction; 4 Empirical Studies of the Bookshop: Context and Participant Observation in the Study of the Selling and Marketing of Science Fiction and Fantasy; Part 2 What Makes a Book Popular?; 5 Literary Prizes, Production Values and Cover Images |
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6 Book Marketing and the Booker Prize7 Jerome K. Jerome and the Paratextual Staging of Anti-elitism; Part 3 'The Record of the Film of the Book': Cultural Industries and Intertextuality; 8 Pop Goes the Paperback; 9 'Now a Major Motion Picture': The Delicate Business of Selling Literature through Contemporary Cinema; 10 In Real Life: Book Covers in the Internet Bookstore; Part 4 Translating Covers: Moving Audiences and the Marketing of Books; 11 Cover Charge: Selling Sex and Survival in Lesbian Pulp Fiction; 12 Addressing 'Young Adults'? The Case of Francesca Lia Block |
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13 Images, Messages and the Paratext in Algerian Women's WritingBibliography; Index |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Matthews, Nicole
|
| ISBN |
9781351924689 |
|
1351924680 |
|
