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Book Cover
E-book
Author Mooney, Kelly.

Title The open brand : when push comes to pull in a web-made world / Kelly Mooney, Nita Rollins
Published Berkeley, Calif. : New Rider Press, 2008
Online access available from:
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Description 1 online resource (204 pages) : illustrations
Notes Print version record
Subject Branding (Marketing)
Trademarks -- Design.
Web sites -- Design.
Form Electronic book
Author Rollins, Nita, 1959-
ISBN 0321550250
9780321550255