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Book Cover
E-book
Author Cagan, Marty, author.

Title Transformed : moving to the product operating model : how to transform your company to innovate like the world's top companies / Marty Cagan, with Lea Hickman, Christian Idiodi, Chris Jones, and Jon Moore
Published Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]

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Description 1 online resource (xvii, 345 pages)
Series The Silicon Valley Product Group series
Silicon Valley Product Group series.
Summary "Help transform your business and innovate like the world's top tech companies! In Inspired, product thought leader Marty Cagan revealed thebest practices and techniques used by the top product teams operating in the product model. Next, Empowered shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet, the most common question after reading Inspired and Empowered has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?" Transformed was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before"-- Provided by publisher
Notes Description based on online resource; title from digital title page (viewed on April 09, 2024)
Subject Organizational change.
Product management.
New products.
New products.
Organizational change.
Product management.
Form Electronic book
Author Hickman, Lea, author
Idiodi, Christian, author
Jones, Chris, author
Moore, Jon, author
LC no. 2023049042
ISBN 9781119697398
1119697395
9781119697404
1119697409
Other Titles Moving to the product operating model
How to transform your company to innovate like the world's top companies