Limit search to available items
Book Cover
E-book
Author More, Roger

Title Marketing High Profit Product/Service Solutions
Published London : Taylor and Francis, 2016

Copies

Description 1 online resource (165 pages)
Contents Cover Page; Title Page; Copyright Page; Contents; List of Figures; Preface; Overview of the Book; About the Author; Chapter 1 The Global Expansion of New Product/service Integrated Customer Solutions: The Bundling Concept; Chapter 2 Creating New Product/service Bundles: The Critical Role of Market-focused Planning; Chapter 3 Creating Market-focused New Product/service Integrated Solutions and Super-bundles: Six Critical Management Questions; Chapter 4 Can You Create New Market Segments and Customer Life Cycle Choice/rejection/experience Processes?
Chapter 5 Can You Create New Product/service Solution Bundle Customer Value and Competitive Differentiation?Chapter 6 Do You Have the Critical Integrated Product/service Bundle Core Competencies?; Chapter 7 Can You Create and Manage the Product/service Bundle Market Networks, Account Relationships and Outsourcing?; Chapter 8 Can Your Product/service Integration Strategy Create High Long-term Net Cash Flow?; Chapter 9 Can You Change and Adapt Your Organization, Management Teams and Planning Processes?
Notes Print version record
Subject Industrial marketing.
Industrial marketing
Form Electronic book
ISBN 9781317100416
1317100417