Description |
1 online resource (165 pages) |
Contents |
Cover Page; Title Page; Copyright Page; Contents; List of Figures; Preface; Overview of the Book; About the Author; Chapter 1 The Global Expansion of New Product/service Integrated Customer Solutions: The Bundling Concept; Chapter 2 Creating New Product/service Bundles: The Critical Role of Market-focused Planning; Chapter 3 Creating Market-focused New Product/service Integrated Solutions and Super-bundles: Six Critical Management Questions; Chapter 4 Can You Create New Market Segments and Customer Life Cycle Choice/rejection/experience Processes? |
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Chapter 5 Can You Create New Product/service Solution Bundle Customer Value and Competitive Differentiation?Chapter 6 Do You Have the Critical Integrated Product/service Bundle Core Competencies?; Chapter 7 Can You Create and Manage the Product/service Bundle Market Networks, Account Relationships and Outsourcing?; Chapter 8 Can Your Product/service Integration Strategy Create High Long-term Net Cash Flow?; Chapter 9 Can You Change and Adapt Your Organization, Management Teams and Planning Processes? |
Notes |
Print version record |
Subject |
Industrial marketing.
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Industrial marketing
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Form |
Electronic book
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ISBN |
9781317100416 |
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1317100417 |
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