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Author Moreton, Bethany, author.

Title To serve God and Wal-Mart : the making of Christian free enterprise / Bethany Moreton
Published Cambridge, Massachusetts : Harvard University Press, 2009
©2009

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Description 1 online resource (372 pages, 8 unnumbered pages of plates) : map
Contents Prologue : From populists to Wal-Mart moms -- Our fathers' America -- The birth of Wal-Mart -- Wal-Mart country -- The family in the store -- Service work and the service ethos -- Revival in the aisles -- Servants unto servants -- Making Christian businessmen -- Evangelizing for free enterprise -- Students in free enterprise -- "Students changing the world" -- On a mission : the Walton international scholarship program -- Selling free trade -- Epilogue : A perfect storm
Summary Through the stories of people linked by the world's largest corporation, the author shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world - and the next. -- Publisher's description
Notes Illustrations in print version are not available in ebook version. Map is available in both
Bibliography Includes bibliographical references (pages 278-349) and index
Notes English
Description based on online resource; title from digital title page (viewed on July 24, 2023)
Subject Wal-Mart (Firm)
SUBJECT Wal-Mart (Firm) fast
Wal-Mart Stores gnd
Wal-Mart Stores, Inc. (DE-601)613387309 (DE-588)16038388-2 stw
Subject Business -- Religious aspects -- Christianity.
Free enterprise -- Religious aspects -- Christianity.
Discount houses (Retail trade) -- United States
BUSINESS & ECONOMICS -- Industries -- Retailing.
BUSINESS & ECONOMICS -- Marketing -- Direct.
TRAVEL -- Shopping.
BUSINESS & ECONOMICS -- Economic History.
Industry.
Business -- Religious aspects -- Christianity
Discount houses (Retail trade)
Free enterprise -- Religious aspects -- Christianity
Religion
Marktwirtschaft
Religieuze aspecten.
Discounter.
Religion.
Marktwirtschaft.
USA.
United States
Form Electronic book
ISBN 9780674054295
0674054296
Other Titles Making of Christian free enterprise