Title Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / edited by James L. Mullins

Published Mü̈nchen : Saur, 2007

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Description 1 online resource (xvi, 366 pages) : illustrations, maps Series IFLA publications, 0344-6891 ; 125 IFLA publications ; 125 Contents Think globally, act locally-manage multiculturally -- Angels Massisimo -- Glimpses of the "marketing library and information services" -- Dinesh K. Gupta -- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars -- Barbara I. Dewey -- The marketing of library services to the marginalized -- Bharati Sen -- Marketing academic library resources and information services to international students -- Cuiying Mu -- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students -- Lily Gao -- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students -- Louisa McLam, Colin Storey & Teresa To -- Different strokes for different folks: strategies in promoting library services to international customers-A case study -- Grace Saw & Fei Yu -- Dealing with evidence based management: roles and dimensions of library services promotion -- Leonor Gaspar Pinto & Paula Ochoa -- The impact of health informatization on the organization and administration of medical libraries in China -- Li Zhang, Chunhua Yang & Guizhi Wang -- How to promote library services: academic libraries in India -- Preeti Mahajan & Rupak Chakravarty -- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD -- Tella Rama Devi -- From Australia to China online: delivery of online library services to off-shore students in China -- Sharon Karasmanis -- Globalization and library management: practical ideas for effective strategic methods -- Antonia Arahova & Sarantos Kapidakis -- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona -- Maria Gental Morral -- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior -- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch. -- The public library: environment for the formulation of risk indicators in the information society -- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez -- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries -- Tong Zhang -- Beyond promotion-the destination library: the national library of Singapore case story -- Wee Pin Wan -- Librarians' professional values and perspectives in the era of the digital library -- Keqian Xu -- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark -- Marian Koren -- The impact of globalization on library management and marketing -- Ronghui Su & Qingming Yang -- Developing future library leaders in the context of globalization with an analysis on cultural intelligence -- Xuemao Wang & Chang Su -- The library and cultural patterns in lending statistics -- Maja Coltura & Bart Vercruyssen -- Using the feedback loop to create a marketing campaign -- Jill Cousins -- Performance measurement of metadata management -- Leon Zhao -- Knowledge society of digital librarians' blogging information management -- Xiaowen Ding Summary Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community Bibliography Includes bibliographical references Notes English Print version record Subject Library administration -- Congresses Libraries -- Marketing -- Congresses LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- Administration & Management. Libraries -- Marketing Library administration Bibliotheekbeheer. Marketing. Genre/Form Conference papers and proceedings Form Electronic book Author Mullins, James L., 1949- International Federation of Library Associations and Institutions. Management and Marketing Section. ISBN 9783598440267 359844026X 9783598220326 3598220324 1283403463 9781283403467 9786613403469 6613403466

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