Title Low cost worlds and the airline industry / Laurie A. Garrow and Stacey Mumbower

Published London : Henry Stewart Talks, 2009

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 streaming video file (25 min.) Series Practical pricing and revenue management : fundamentals and practical applications Henry Stewart talks. Marketing & management collection. Practical pricing and revenue management Contents Low cost carriers (LCC) -- Lowering operating costs -- Market penetration and growth -- Internet booking -- Fuel efficiency and fuel expense -- Mergers and failure of airlines -- Business vs. leisure travelers -- Market segmentation -- The classical approach -- Airline pricing and competition -- Differences among LCCs -- LCCs strategies -- The future of revenue management Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Pricing. Business planning. Aeronautics, Commercial -- Marketing Price fixing. Price fixing Aeronautics, Commercial -- Marketing Business planning Pricing Form Streaming video Author Mumbower, Stacey, (Graduate Research Assistant, Georgia Institute of Technology, USA)

  Permalink