Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing
12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index
Summary
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from PDF title page (EBSCO, viewed August 17, 2016)
