| Description |
319 pages : illustrations (chiefly colour), portraits (some colour) ; 30 cm |
| Contents |
Design makes the difference: Foreword / Sabine Schulze -- Stylectrical: on electro-design that makes history / Ina Gratz -- Mac evolution -- This different! Users and their darlings: on Apples, machines, interfaces, magic and the power of design / Thomas Wagner -- Strategic design: how the new eclipses the old. Fundamental principles of product design at Apple / Harald Klinke -- The Apple design lie: why the design of Apple is neither good nor minimalist. A pamphlet / Friedrich von Borries -- Kronberg meets Cupertino: What Braun and Apple really have in common / Bernd Polster -- Full metal jacket: on the material of Apple design / Ina Gratz -- "All new design": the secret of a magical corportate success / Peter Zec -- Gardens of earthly delights / Henry Urbach -- Design in California / Bernhard E. Burdek |
| Summary |
Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive, the company's Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple's products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand's cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple's, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design's overt references to the simplified forms of the products manufactured by the German brand Braun, and enumerates the famous Ten Rules for Good Design promulgated by the company's chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them |
| Notes |
Includes index |
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Published in conjunction with the exhibition Stylectrical, Museum fur Kunst und Gewerbe Hamburg, Aug. 26th, 2011-Jan. 15th, 2012 |
| Subject |
Ive, Jonathan, 1967- -- Exhibitions.
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Apple Computer, Inc. -- History -- Exhibitions.
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Apple Computer, Inc.
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Apple Industrial Design Group -- Exhibitions.
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Apple Industrial Design Group.
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Computer industry -- United States -- Exhibitions.
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Computer industry -- United States.
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Computers -- Design -- Exhibitions.
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Electronic apparatus and appliances -- Design and construction.
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Industrial designers -- Great Britain -- Exhibitions.
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Industrial designers.
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| Genre/Form |
Exhibition catalogs.
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| Author |
Borries, Friedrich von, contributor
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Grätz, Ina, editor of compilation
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Schulze, Sabine, 1954- editor of compilation
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Museum für Kunst und Gewerbe Hamburg, host institution
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| ISBN |
3775733299 (paperback) |
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9783775733298 (paperback) |
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