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Author Kryklii, Ganna, author

Title Welten Suriname : from love to serious business / Ganna Kryklii, Orsolya Meszaros, Irene van Vught, Willem Hulsink
Published London : Rotterdam School of Management, Erasmus University, 2013
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Cees Welten, after starting his career at financial institutes, soon felt an inner drive to establish his own company, Welten, specializing in providing both education and secondment services for banks and insurance companies. Even though few companies could successfully compete with Welten in the Netherlands, Welten had difficulties in internationalization and many of its attempts failed. In 2012 Welten faced the burning issue of re-establishing its activities in Suriname. The company already had tried to expand in Suriname in 2008, but had been forced to withdraw for economic, political and cultural reasons.This case, introducing Cees Welten's dilemma on whether or not to return to Suriname, develops and highlights essential fields of an enterprise's internationalization process. The central issues entail how a company can select its foreign target market along with its entry mode; how it can assess its international marketability; what the steps are to prepare for implementing an internationalization strategy; how important the role of cultural differences is in internationalization; what is the role of the CEO in implementing internationalization; and how it is possible (if at all) to re-establish business in a foreign market after a failed attempt at internationalization
Notes Originally published in Kryklii, G., Meszaros, O., van Vught, I., & Hulsink, W. (2013). Welten Suriname: From love to serious business. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Welten, Cees
Form Electronic book
Author M鳺Ჯs, Orsolya, 1976- author
Vught, Irene van, author
Hulsink, Willem, author
ISBN 9781526429513 (ebook)