Limit search to available items
Book Cover
Author Mytton, Graham, author

Title Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam
Edition Third edition
Published Thousand Oaks, California : SAGE Publications, Inc., 2016
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  
ProQuest Ebook Central Subscription    View Resource Record  


Description 1 online resource (xvi, 281 pages)
Contents Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
Summary The only comprehensive training book on conducting research into all forms of media
Notes Revision of author's Handbook on radio and television audience research
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Mass media -- Research -- Methodology.
Form Electronic book
Author Dam, Piet Hein van, 1967- author
Diem, Peter, 1937- author
ISBN 9351506428
9351506444 (electronic bk.)
9789351506447 (electronic bk.)