The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video
Summary
"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals"--Provided by publisher
