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Book Cover
E-book
Author Narayana Reddy, P., 1955-

Title Business Management, 2
Edition Second edition
Published New Delhi : Himalaya Pub. House, 2010
Online access available from:
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Description 1 online resource (558 pages)
Contents COVER; CONTENTS; PART- A : MARKETING; MARKETING CONCEPTS; MARKETING FUNCTIONS; MARKETING ENVIRONMENT; PRODUCT PLANNING; PRICE STRATEGIES; PROMOTION; ADVERTISING; SALESMANSHIP; DISTRIBUTION; PART- B : FINANCE; FINANCIAL MANAGEMENT; FINANCIAL PLAN; FINANCING DECISION; INVESTMENT DECISION; DIVIDEND DECISION; WORKING CAPITAL MANAGEMENT; RATIO ANALYSIS
Notes Print version record
Form Electronic book
Author Appannaiah, H. R.
Sathyaprasad, B. G.
ISBN 9350431602
9789350431603