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Title Marketing for sustainability : towards transactional policy-making / edited by Gerard Bartels and Wil Nelissen
Published Amsterdam : IOS ; Tokyo : Ohmsha, 2002
Online access available from:
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Description 1 online resource (xiii, 507 pages) : illustrations
Contents Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication
Summary This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Environmental policy -- Economic aspects.
Sustainable development -- Government policy.
Sustainable development.
Form Electronic book
Author Bartels, G. C. (Gerard C.), editor
Nelissen, Wil, editor
LC no. 2002104875
ISBN 0585458960 (electronic bk.)
9780585458960 (electronic bk.)