| Description |
x, 217 pages ; 24 cm |
| Contents |
1. Science and Technology in the Media -- 2. The Scientific Mystique. The Scientist as Star. The Authority of Scientific Theory. The Purity of Science -- 3. The Press on the Technological Frontier. Advertising High Technology. Biology, the Belle of the Ball. Problems and Promises of the Technological Fix -- 4. The Perils of Progress. The Ozone Controversy. The Sweetener Dispute. The Dioxin Debate. Biotechnology Debates -- 5. Media Messages, Media Effects. Media Influence and Public Attitudes. The Framing of Public Policy -- 6. The Culture of Science Journalism. The Development of a Style. Norms of Objectivity. Changing Professional Ideals. Social Biases of Science Writers -- 7. Constraints of the Journalistic Trade. Newswork. Editorial Constraints. Audience Assumptions. Economic Pressures. Constraints of Complexity. Vulnerability to Sources -- 8. The Public Relations of Science. Promoting Scientific Institutions. Scientists in Industrial Public Relations |
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9. How Scientists Control the News. Blaming the Messenger. Strategies of Control -- 10. The High Cost of Hype |
| Bibliography |
Includes bibliographical references (pages 172-203) and index |
| Subject |
Communication in science.
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Communication of technical information.
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Science news.
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Communication in science.
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Communication of technical information.
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Science news.
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| LC no. |
94039524 |
| ISBN |
0716725959 (paperback) |
|
9780716725954 |
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