Title The brand flip : why customers now run companies--and how to profit from it / a whiteboard overview by Marty Neumeier

Published [Place of publication not identified] : New Riders, [2016] ©2016

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Description 1 online resource (1 volume) : illustrations Series Voices that matter Notes Includes index Description based on online resource; title from title page (Safari, viewed August 10, 2015) Subject Relationship marketing. Branding (Marketing) Customer relations. branding. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Customer relations Relationship marketing Form Electronic book ISBN 9780134172958 0134172957

Other Titles Why customers now run companies--and how to profit from it

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