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Book Cover
Author Ulaga, Wolfgang, author

Title Bill It, Kill It, or Keep It Free? / Ulaga, Wolfgang
Edition First edition
Published MIT Sloan Management Review, 2018
Online access available from:
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Description 1 online resource (22 pages)
Summary Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues
Notes Mode of access: World Wide Web
Copyright © 2018 MIT Sloan Management Review 2018
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Creative ability in business.
Creative thinking.
Technological innovations.
New products.
Form Electronic book
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