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Book Cover
E-book
Author Nicholson, Francis.

Title CIM coursebook. Managing marketing / edited by Andrew Sherratt ; and authored by Francis Nicholson, Richard Meek
Published Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2009
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Description 1 online resource (xiii, 269 pages) : illustrations
Series Chartered Institute of Marketing
CIM professional.
Contents FRONT COVER; MANAGING MARKETING; COPYRIGHT PAGE; CONTENTS; FOREWORD; ABOUT THE AUTHORS; Section 1: The Marketing Infrastructure; Section 2: Managing Marketing Teams; Section 3: Operational Finances for Marketing; FEEDBACK ON ACTIVITIES; INDEX
Summary Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various for
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Marketing -- Management -- Examinations -- Study guides
Marketing -- Management.
BUSINESS & ECONOMICS -- Green Business.
Marketing -- Management -- Examinations.
Marketing -- Management.
Genre/Form Study guides.
Form Electronic book
Author Meek, Richard.
Sherratt, Andrew.
Chartered Institute of Marketing.
ISBN 008096124X
1136442138
1136442170
1136442189
1138440957
1856177173
9780080961248
9781136442131
9781136442179
9781136442186
9781138440951
9781856177177
Other Titles Managing marketing
Chartered Institute of Marketing coursebook. Managing marketing