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Book Cover
Book
Author Meeske, Milan D.

Title Copywriting for the electronic media : a practical guide / Milan D. Messke, R.C. Norris
Published Belmont, Calif. : Wadsworth Pub. Co., [1987]
©1987

Copies

Location Call no. Vol. Availability
 MELB  659.14 MEE-C  TEMPORARILY UNAVAILABLE
Description xvi, 367 pages : illustrations ; 28 cm
Series Wadsworth series in mass communication
Wadsworth series in mass communication.
Notes Includes index
Bibliography Bibliography: pages [363]-364
Subject Advertising copy.
Broadcast advertising.
Author Norris, R. C.
LC no. 86005674
ISBN 0534066364 (paperback)