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E-book
Author Norris, Sigrid

Title Multimodality in Practice : Investigating Theory-in-Practice-through-Methodology
Published Hoboken : Taylor & amp ; Francis, 2011
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Description 1 online resource (248 pages)
Series Routledge Studies in Multimodality
Routledge studies in multimodality.
Contents Front Cover; Multimodality in Practice; Copyright Page; Contents; List of Figures; Preface; Part I; 1. Introduction to Part I: Primary Focus--Social Actors and Their Actions: Sigrid Norris; 2. Teaching Touch/Response-Feel: A First Step to an Analysis of Touch from an (Inter)active Perspective: Sigrid Norris; 3. Interactive Technologies and the Function of the Senses: Jens Loenhoff; 4. Multimodal Exchanges and Power Relations in a Public Relations Department: Helen Sissons; 5. Scientific Visualizations as Discourse Nexus: Transmission of Content or Context for Making Meaning?: Shawn M. Rowe
12. Combining Computational Tools with Systemic Functional Theory for Discourse Analysis: Marissa K.L. E, Kay L. O'Halloran and Kevin Judd13. Storm over the Starship: A Geosemiotic Analysis of Brand Co-ownership: Denise M. Conroy and Richard W. Brookes; 14. Multimodal Texts as Mediated Actions: Voice, Synchronization and Layered Simultaneity in Images of Disability: Najma Al Zidjaly; 15. Mediating Multimodal Environmental Knowledge across Animation Techniques: Carmen Daniela Maier; 16. Multimodality in Practice: Investigating Theory-in-practice-through-methodology: Sigrid Norris
6. Sacred Time: Temporal Rhythms in Aipan Practice: Gudrun Frommherz7. Constructing and Consuming "Displays" in Online Environments: Rodney H. Jones; 8. Technology and Reception as Multimodal Remaking: Carey Jewitt; Part II; 9. Introduction to Part II: Primary Focus--Cultural Tools: Sigrid Norris; 10. Normativity and Software: A Multimodal Social Semiotic Approach: Emilia Djonov and Theo van Leeuwen; 11. Reception as Social Action: The Case of Marketing: Paul White
Summary In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of mult
Notes ContributorsIndex
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Communication -- Methodology.
Modality (Linguistics)
Oral communication.
Social interaction.
Communication -- Methodology.
Kommunikation
Modality (Linguistics)
Multimodalität
Oral communication.
Social interaction.
Form Electronic book
ISBN 0203801245
9780203801246