| Description |
1 online resource (x, 212 pages) : illustrations |
| Summary |
Annotation Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels & function -keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines complemented by illuminating case studies on how to put into practice this powerful new directive, including how to: Implement a four-step planning process to ensure a successful CRM initiative, Refocus the business & organize the entire company around CRM, Support CRM using metrics & analytics, as well as systems & technology, Transform customer interactions in every department & at every customer touchpoint |
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Publisher Fact Sheet Provides a plan for implementing Customer Relationship Management (CRM) at the core of every organization |
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Annotation The Complete Guide to Implementing Customer Relationship Management |
| Notes |
Includes index |
|
English |
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Print version record |
| Subject |
Customer relations -- Management.
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Data mining.
|
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BUSINESS & ECONOMICS -- Customer Relations.
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Customer relations -- Management
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Data mining
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| Form |
Electronic book
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| ISBN |
0814425658 |
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9780814425657 |
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