| Description |
xiii, 401 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. The Power of Internet Publicity -- Ch. 2. Who's Online? -- Ch. 3. Basic Tools And Techniques --Ch. 4. The Registration Campaign -- Ch. 5. The Linkage Campaign -- Ch. 6. E-Mail News Releases -- Ch. 7. Announcements -- Ch. 8. Document Transfers -- Ch. 9. Online Appearances -- Ch. 10. Contests and Other Fancy Promotions -- Ch. 11. Firefighting and Follow-Up --Ch. 12. Internet Publicity Resources -- Appendix. What's on the Web Site |
| Summary |
Publicity on the Internet is a detailed, nuts-and-bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists - but you don't want to get flamed in the process - get Publicity on the Internet and get started today! |
| Analysis |
Internet (Computer network) in publicity |
|
Internet advertising |
| Notes |
Includes index |
| Subject |
Internet advertising.
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Internet in publicity.
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Advertising as Topic.
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Computer Communication Networks.
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Public Relations.
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| LC no. |
96032539 |
| ISBN |
0471161756 (paperback: alk. paper) |
|
