Title Understanding the Japanese food and agrimarket : a multifaceted opportunity / A. Desmond O'Rourke, editor

Edition First edition Published Boca Raton : CRC Press, 2009

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Description 1 online resource Series FPP agricultural commodity economics, distribution, & marketing FPP Agricultural commodity economics, distribution, & marketing. Contents Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- About the Editor -- About the Contributors -- Chapter 1: Introduction -- Chapter 2: Changes in Japanese Food Consumption -- Introduction -- Food Spending Patterns in Japan -- Differences in Spending Patterns by Age -- Conclusion -- Chapter 3: Decision Making in Japan -- Approaches to Decision Making -- Decision Making in Japan -- General Points Relevant to Decision Making with the Japanese -- Specific Hints for Effective Decision Making with the Japanese -- Chapter 4: The Japanese Food Distribution System Structure of the Food Distribution System -- Outline of the Fresh Produce Marketing System -- Recent Changes in Fresh Produce Distribution -- The Sanchoku Movement -- Conclusion -- Chapter 5: The Role of a State Department of Agriculture -- Chapter 6: The Japanese Market for Beef Products -- Background -- The Landmark Events of 1988 -- The Dynamics of 1989 -- The Washington State University Cooperative Extension Intervention -- Ramifications for Washington State Producers -- Cooperative Extension Programs -- The Washington State Beef Industry Responds -- The Perils of 1990 -- Summary Chapter 7: Japanese Demand for Vegetables and Vegetable Seed -- Introduction -- Vegetable Imports -- Projections and Opportunities -- Export Examples -- Conclusion -- Chapter 8: Marketing Apples in Japan -- Chapter 9: An Overview of the Washington and Japanese Wine Markets -- Chapter 10: What if Japanese Wheat Imports Were Liberalized? -- Introduction -- World Wheat Trade with Japan -- Factors Accounting for Wheat-Class Differentials to Japan -- Wheat Manufacturing Characteristics and Requirements in Japan -- Change in Wheat-Class Purchases Based on Best End-Use Characteristics -- Conclusion Chapter 11: Japanese Preference for Bakery Food Ingredients -- Soft White Wheat -- Bread Wheats and Flours -- Improvers -- Shortenings -- Consumer Trends in Food Purchases -- Chapter 12: Overview of Japanese Fruit Consumption Trends with Emphasis on Apple Demand -- Japanese Household Consumption Trends -- Expenditure Patterns for Food in Japan -- Japanese Apple Industry -- Projecting Japanese Apple Demand -- Conclusion -- Chapter 13: The Prominence of Japan in the Alaskan King Crab Fishery -- Background -- Product Allocation -- Consumer Demand -- Definitional Identities Summary The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that affect markets in Japan and specific situations faced in marketing grain, livestock, and seafood products; fruits; vegetables; and wood products. Many of the contributors speak and read Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and distribution system behaves as it does. They draw on their expertise to fully explore various Japanese food and fiber markets. As they demystify the Japanese market, they illustrate for readers several systematic approaches to mastering the Japanese food and fiber markets. Readers will discover that effective long-term marketing strategies in Japan must be based on sound analytical information. The contributors provide such needed material with chapters on items as diverse as wine, grain products, beef, and fruits and vegetables. Some of the specific topics covered include:changes in Japanese food consumptionJapanese food distribution systemdemand for beef products in Japandemand for vegetables and vegetable seedsJapanese wine marketdemand for bakery productsnew food products for the Japanese marketdeveloping trade relations in wood productsExecutives of commodity associations or firms exporting foods to Japan will find the general sections most interesting as well as chapters specific to their products. Teachers and students exploring exporting to the Japanese market will be intrigued by the various dimensions of the "multifaceted" nature and opportunities of the Japanese market Notes Originally published: New York: Food Products Press, 1994 Papers from a conference held to note the 5th anniversary of the IMPACT Center of Washington State University Bibliography Includes bibliographical references Notes O'Rourke, Andrew D Subject Food industry and trade -- Japan -- Congresses Produce trade -- Japan -- Congresses SCIENCE -- Life Sciences -- General. TECHNOLOGY -- Food Science. Commerce Food industry and trade Produce trade SUBJECT United States -- Commerce -- Japan -- Congresses Japan -- Commerce -- United States -- Congresses Subject Japan United States Genre/Form Conference papers and proceedings Form Electronic book Author O'Rourke, A. Desmond (Andrew Desmond), 1938- editor. Washington State University. IMPACT Center, publisher. ISBN 9781000111781 1000111784 9781003075172 1003075177 9781000131741 1000131742 9781000154870 1000154874

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