| Description |
1 online resource (153 pages) |
| Contents |
Cover; Title; Copyright; Contents; Part A: Research methods; 1 The nature of research; Personal research; Professional research; Research questions; Limitations of research; 2 The methods of research; Forms of research; Research methodologies; Overview of research methodologies; Review; Brief glossary of research terms; Part B: Planning a sample survey; 3 Where should you start?; A typical approach; A better approach; 4 Sample survey jargon; Some basic jargon; Target population and study population; Sampling frame and sampling unit; Summary; 5 Sample designs; About this section |
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Simple random samplingSystematic sampling; Stratified sampling; Quota sampling; Cluster sampling; Judgemental sampling and convenience sampling; Summary; 6 Selecting a sample design; Measuring the accuracy of your survey results (margins of error); Choosing a sample design for your survey; Combining several designs; 7 Data collection methods; Some commonly used methods; Choosing the right data collection method for your choice of sample design; Non-response; 8 Pilot surveys; What is a pilot survey?; How can a pilot survey help?; How should a pilot survey be conducted? |
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9 Calculating the sample size10 Closing remarks on undertaking your survey; 11 Bibliography; Appendices; Survey plans; Survey examples; Part C: Questionnaire design; Introduction; 12 Planning and logistics of questionnaire design; Quantitative or qualitative?; Legal requirements: the Data Protection Act; Confidentiality and anonymity; Sample size; Volunteer respondents; Identifying subject areas; Determining appropriate length; Typical time scale; Main components of questionnaires; 13 Layout; Introductory remarks; Sequence and grouping of items; Numbering of items; Coding for computer input |
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Closing remarks14 Forms of item; Open and closed questions; Dichotomous items; Scaled items; Mid-point or no mid-point?; Ranking to show preference; 15 Content of items; Avoiding response set; Components of attitudes; Common types of faulty items; 16 The covering letter; 17 Piloting, distribution and return; Piloting the first version; Distribution and return; A preview of analysis; 18 Conclusion; 19 Bibliography; Part D: Research interviews; Introduction; 20 The research interview -- some key issues; Interviews as research methods; Types of research interview |
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The research interview -- strengths and weaknesses21 Formal survey interviews; Constructing the schedule; Stages in the survey process; 22 Less formal interviews; The aims of the less formal interview; Stages in the less formal interview; 23 Postscript; Recording interviews; Group interviews; Summary and overview; 24 Bibliography |
| Notes |
Print version record |
| Form |
Electronic book
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| Author |
Hilton, Anne (Student Development Centre, De Montfort University, Leicester)
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O'Sullivan, Tim (Lecturer, School of Arts, De Montfort University, Leicester)
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Owen, Alun (Lecturer, School of Computing and Mathematics, De Montfort University, Leicester)
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Rothwell, Arthur (Lecturer, School of Computing and Mathematics, De Montfort University, Leicester)
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| ISBN |
9781135361693 |
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113536169X |
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