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Title Special issue : design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business / [guest editors, Jeanne Liedtka, Roger Martin and Dt Ogilvie]
Published [Bradford, England] : Emerald, [2007]
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Description 1 online resource
Series Journal of business strategy, 0275-6668 ; v. 28, no. 4
Journal of business strategy ; v. 28, no. 4
Contents Cover; Table of contents; Editors' note; Design and business: why can't we be friends?; Artistry for the strategist; The second road of thought: how design offers strategy a new toolkit; Possibility thinking: lessons from breakthrough engineering; Abduction: a pre-condition for the intelligent design of strategy; Daily life, not markets: customer-centered design; Learning to design: giving purpose to heart, hand and mind; The practice of breakthrough strategies by design; Strategizing through playful design
Summary We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never seem to recognize that design holds out any promise greater than the creation of sleek, high-end products. But design offers business so much more. To illustrate this, we need to swim upstream from the act of designing to the thinking behind design in order to show how design thinking can help businesses deve
Notes Title from PDF cover (viewed Nov. 28, 2007)
Bibliography Includes bibliographical references
Subject Business planning.
Creative ability in business.
Form Electronic book
Author Liedtka, Jeanne.
Martin, Roger
ogilvie, dt.
ISBN 1846635292 (electronic bk.)
9781846635298 (electronic bk.)
Other Titles Design and business