Title The value of HB in conjoint/choice analysis / Bryan K. Orme

Published London : Henry Stewart Talks, 2010

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (43 min.) : color, sound) Series Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 Henry Stewart talks. Business & management collection. Bayesian analysis in marketing Contents Contents: Introduction to conjoint/choice analysis -- How HB has improved ratings-based conjoint methods -- Why HB has particularly benefited choice-based models -- Market simulation issues including IIA -- Practical considerations such as utility constraints and using proper priors Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Bayesian statistical decision theory. Conjoint analysis (Marketing) Marketing research. Form Streaming video

Other Titles Value of HB in conjoint / choice analysis

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