| Description |
311 pages : illustrations ; 23 cm |
| Contents |
Machine derived contents note: Part One: Looking Back -- Uses and Gratifications Research - Philip Palmgreen, Lawrence A Wenner, and Karl Erik Rosengren -- The Past Ten Years -- Part Two: Perspectives On Theoretical Issues -- The Social Character of Media Gratifications - Jay G Blumler -- An Expectancy-Value Approach to Media Gratifications - Philip Palmgreen and J D Rayburn II -- Transaction and Media Gratifications Research - Lawrence A Wenner -- Toward a Merger of Gratifications and Agenda-Setting Research - Maxwell E McCombs and David H Weaver -- The Concept of Audience Activity - Mark R Levy and Sven Windahl -- Structural Factors in Gratifications Research - Lennart Weibull -- Gratifications Research and Media Theory - Denis McQuail -- Many Models or One? -- Part Three: Perspectives On Key Research Areas -- The Nature of News Gratifications - Lawrence A Wenner -- Media Gratifications Through the Life Cycle - Alan M Rubin -- The Naturalistic Study of Media Use and Youth Culture - James Lull -- The Experimental Exploration of Gratifications from Media Entertainment - Dolf Zillmann -- Gratifications Associated with New Communication Technologies - Frederick Williams, Amy Friedman Phillips, and Patricia Lum -- Part Four: Looking Ahead -- Reaching Out - Jay G Blumler, Michael Gurevitch, and Elihu Katz -- a Future for Gratifications Research -- Growth of a Research Tradition - Karl Erik Rosengren -- Some Concluding Remarks |
| Analysis |
Mass media Research |
| Notes |
Bibliography: p. 285-305 |
| Bibliography |
Bibliography: pages 285-305 |
| Subject |
Mass media -- Audiences -- Research.
|
| Author |
Palmgreen, Philip.
|
|
Rosengren, Karl Erik.
|
|
Wenner, Lawrence A.
|
| LC no. |
85002308 |
| ISBN |
0803924712 |
|
