| Description |
1 online resource (viii, 270 pages) : illustrations |
| Contents |
Cover; Contents; Chapter 1 -- The Product as an Economic Variable; Chapter 2 -- Types or Product Decisions; Chapter 3 -- Product Life Cycle and Marketing Strategy; Chapter 4 -- Evaluation of Product/Service Portfolio; Chapter 5 -- New Product/Service Development and Portfolio Models; Chapter 6 -- Pre-Development Activities of New Products and Services; Chapter 7 -- Development, Testing and Launching New Products and Services; Chapter 8 -- Successful Adoption and Diffusion of New Products and Services; Chapter 9 -- Identification and Revitalization of Weak Products and Services |
| Summary |
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Product management.
|
|
TECHNOLOGY & ENGINEERING -- Industrial Technology.
|
|
TECHNOLOGY & ENGINEERING -- Industrial Engineering.
|
|
BUSINESS & ECONOMICS -- Production & Operations Management.
|
|
Product management
|
| Form |
Electronic book
|
| Author |
Papastathopoulou, Paulina.
|
| ISBN |
9781412908641 |
|
1412908647 |
|
9781412908658 |
|
1412908655 |
|
9781847878021 |
|
1847878024 |
|
9781446212387 |
|
1446212386 |
|
1281244597 |
|
9781281244598 |
|
