Title eFin Recruiters : at the crossroads of the Indian RPO Industry / Nakul Parameswar, (Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India), Ashwani Singh, (Department of Mechanical Engineering, Indian Institute of Technology Delhi, New Delhi, India), Rajat Malik, (eFin Recruiters, New Delhi, India) Sanjay Dhir, (Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India)

Published Bingley, U.K. : Emerald Publishing Limited, 2018 ♭2018

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (4 pages) : 23 illustrations Series Emerald Emerging Markets Case Studies, 2045-0621 ; volume 8, issue 1 Summary Rajat Malik started eFin Recruiters in January 2015 an RPO firm solely catering to the finance domain. Positioning eFin Recruiters in a niche domain created serious challenges to be tackled. Rajat was contemplating leveraging the Indian Government's Startup India campaign launched on January 16, 2016 to his advantage to scale up eFin Recruiters' operations by 400 per cent and compete with large established players in the RPO industry. Complacency and anticipated retaliatory action by competitors against eFin Recruiters' positioning in the niche domain were a huge impediment in eFin Recruiters' path to exponential growth Notes This case will enable students to understand the concepts of industry analysis, strategic positioning from the view of an entrepreneurial firm and business level strategy. This case acts as a medium to integrate entrepreneurship and strategy which is of utmost relevance Teaching Notes are available for educators only. Please contact your library to gain login details Includes index Bibliography Includes index and bibliographical references Audience Master of Business Administration/Executive Program in Management Level Subject Strategic planning Business planning Business & Economics -- Strategic Planning. Business strategy. Genre/Form Case studies. Form Electronic book Author Singh, Ashwani, author Malik, Rajat, author Dhir, Sanjay, author

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