| Description |
1 online resource (x, 247 pages) : illustrations |
| Contents |
Getting Started -- Developing Academic Reading Skills -- Developing Literature Review Skills -- Research Philosophies, Approaches and Strategies -- Sampling -- Data Collection Techniques -- Writing Your Research Proposal -- Conducting the Fieldwork -- Analysis of Qualitative Data -- Quantitative Data Analysis -- Writing Up the Dissertation |
| Summary |
Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record |
| Subject |
Hospitality industry -- Research.
|
|
Tourism -- Research.
|
| Form |
Electronic book
|
| Author |
Paraskevas, Alexandros.
|
| ISBN |
0080555942 (electronic bk.) |
|
0750681101 |
|
9780080555942 (electronic bk.) |
|
9780750681100 |
|
